Create A Moving Billboard

Maximize brand mileage by using vehicle graphics for more than just transportation. Boost brand awareness and reflect your style with 3M Graphic Films. Thanks to our long track record of quality and durability, you can be confident that whatever 3M product you choose, it will maintain its performance over the long haul.

Individual vehicle graphics are smaller, more affordable vinyl decals, logos, or lettering, while wraps are large vinyl sheets that cover a significant portion or all of a vehicle for a complete transformation. Graphics are ideal for simpler messaging and lower budgets, offering more flexibility for temporary promotions. Wraps are for bold, high-impact branding that creates a cohesive and professional "mobile billboard" effect.  Individual Vehicle graphics

• Coverage: Covers specific areas, like a door or window, with individual decals or lettering. 
• Cost: Less expensive, making them a good entry point for branding. 
• Purpose: Best for simple messages, like a logo, contact information, or legal signage. 
• Flexibility: Easy to swap out for temporary promotions or to update with new contact details. 
• Application: More DIY-friendly, although professional installation is still recommended for best results. 

Vehicle wraps

• Coverage: Covers a significant portion or the entire vehicle surface. 
• Cost: A larger upfront investment, but often a better long-term value for high-visibility branding. 
• Purpose: Ideal for a complete brand overhaul, creating a cohesive and eye-catching design, or making a bold statement. 
• Flexibility: While a full wrap is a big change, it can be more easily refreshed or updated than a paint job. 
• Application: Professional installation is essential for a seamless finish that avoids bubbles and wrinkles. 

How to choose

• For simple branding and budget-conscious needs: Choose individual graphics or spot graphics. 
• For a bold, high-impact, and complete brand look: Choose a full vehicle wrap. 
• For a balance between the two: Consider a partial wrap, which covers select areas to blend the original paint with your design. 
• For temporary needs: Individual graphics are easier and cheaper to apply and remove. 
• For long-term, high-visibility advertising: Wraps offer a more comprehensive and durable solution. 

Fleet graphics are custom-designed vinyl decals, lettering, or wraps applied to a company's commercial vehicles. They transform a business's fleet—whether it's one van or hundreds of delivery trucks—into a highly effective mobile advertising campaign 

"Roll vinyl" is a term often used for cut vinyl, which is made from pre-colored rolls and cut into shapes and letters, while printed vinyl is created by digitally printing a full-color design onto a sheet of white vinyl. Your choice depends on the design's complexity, durability needs, and the application surface. For fleet graphics, printed wraps offer more design flexibility, while cut vinyl is known for its durability and color longevity. Performance and Durability

• Cut Vinyl (e.g., 3M Scotchcal 7125): The color is embedded in the vinyl itself, so it is highly fade-resistant and more durable, often rated to last 7 to 10 years outdoors. It holds up well against UV exposure without the need for an overlaminate. As you know from your interest in 3M films, specialty versions can offer unique effects.
• Printed Vinyl (e.g., 3M Controltac): To ensure longevity, especially for outdoor use on vehicles, printed vinyl requires a protective overlaminate. Without it, the printed ink can fade more quickly from UV exposure. However, premium products like 3M Controltac are engineered for durability, and the use of an overlaminate helps protect the print.